About us Our Trustees John Palmer, Communications and PR John is a global corporate affairs, PR and marketing communications professional who has worked with a wide range of businesses, organisations and individuals. John was part of the executive teams that launched Television South (TVS) and Central Television; JCB Construction Equipment Inc in the USA; JCB Escorts in India; Professional Cricketers’ Association Management in the UK; and International Dance Sport worldwide. John also helped reposition and re-launch Carlton UK Television; Sheffield School of Art; Birmingham City University; and Sports Resolutions. In his spare time, John is a keen cricket supporter at both domestic level – where he is a member at Nottinghamshire, Warwickshire and Middlesex County Cricket Clubs – and also international level, where he travels in search of interesting matches during the winter months. He also has a passion for films, theatre and music, which stems from one his earlier roles as a theatre critic during his journalist days. John believes that world class athletes are an untapped resource when they retire and the work of the Trust proves the value they can add to society if given the correct support.