Chief Executive Officer: Emma Atkins

I am proud to be the Chief Executive Officer of this wonderful charity and my role is to ensure that our team realises all the ambitions of our Board to impact on young people facing disadvantage and athletes in their lives beyond sport.  I am passionate about supporting people to be the best they can be and be empowered to take hold of their own lives to reach their potential. 

I have been with the charity since it started in 2008 when my role was Sport Director, focused on supporting athletes to transition.  We have come a long way since that first day with only four of us and no money and I'm really proud to have been part of the journey to impact on over 300,000 young peoples and over 400 athletes lives.

Before the Trust I spent over 20 years working in sport administration, I'm specifically passionate about coaching.  I still drop into my local basketball club and help out with coaching the little dids!  At school I was committed to sport particularly hockey and basketball and competed at county and national level.

In my spare time I love spending time with my family including our 2 mad dogs!  I also love cycling on my bike “Henri” and spinning as much as possible.  I love to watch musicals and dance plus have a weak spot for a bit of karaoke!

Director of Programmes: Ben Hilton

I’m the Director of Programmes and part of the Senior Management Team for the Dame Kelly Holmes Trust. I’m responsible for ensuring the implementation and sustainability of the Trust’s Young People programme, alongside the development of programmes nationally.

I personally want to have the biggest impact I can on people and communities who need it the most and working in the charity sector allows me to do that. I think we all have capabilities to make a positive contribution to those around us but not everyone has the same opportunity to do this. I strive to make a level playing field for those that don’t have the opportunity.  

Prior to working for the Trust I worked for the business membership charity Business in the Community as the Head of Community Impact for the South West. I progressed to become the National Operations Development Manager for their Work Inclusion programme which supports homeless and people at risk of homelessness into employment.

Before beginning my working life, I studied to be an actor and got a degree in Drama Theatre Studies from Middlesex University. As you can see, that didn’t quite work out! When I'm not at work I enjoy running, surfing and spending time with the family.

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Director of Income Generation: Louise Griew

Commercially driven but passionate to help young people make the most of their lives, I bring along to the Trust, a wealth of experience in the private, third and public sectors. For many years, I worked in sport marketing and sponsorship agencies delivering activation plans, strategic partnerships and consultancy on sponsorship portfolios for global brands, including Coca-Cola, McDonald’s, and many others. I headed up the commercial partnerships at Sport England for the London 2012 Olympics before joining the third sector as Director of Fundraising and Communications for the Mayor’s Fund for London working with the then Mayor, Boris Johnson to support young people from disadvantaged areas in London.  I have since worked for Greenhouse Sports leading the fundraising, events, marketing and communication teams and will be doing the same for the Dame Kelly Holmes Trust, hoping to support young people and athletes from around the UK, into their future pathways, something I am passionate about.

I have been involved in sport all of my life and have seen first-hand how it can influence and shape an individual’s future. At school, I played hockey, netball, tennis and swimming at National, county and club levels and still try to fit in a bit of sport when I can, although it’s more about my children’s sports and social life these days! I love hosting friends and family at our home and spending time away with my family when we get the chance. Theatre, cinema and other cultural things that I love take a bit of back seat these days, but I am always up for it if given the opportunity!

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Head of Training and Learning Design: Adam Whitehead

As the Head of Training and Learning Design I’m responsible for leading the strategy and development of the athlete area at the Trust.   This includes both the training and development programme, which I’m proud to say has supported over 800 world class athletes since 2008.  I also manage the other members of the Athlete Team, who are all former world class athletes themselves.

I retired from an international swimming career in 2006 and found it incredibly difficult to find what to do next with my life.  I was fortunate to get introduced to the Trust in 2008 and received world class support and development from them, I know the impact the Trust made on me and want every world class athlete to have the same opportunity.  The most rewarding part of my job is supporting athletes through difficult periods within their own lives and seeing them flourish in new roles or careers.

My background is training and development and I have written programmes that we now deliver at the Trust as well as for other organisations previously.  I have worked my way up from being an athlete mentor, trainer, assessor and manager to the role I am currently in.  I’m proud to be an example of an athlete who is More Than a Medal.

I enjoy fishing, socialising and walking my dog.  I have recently learnt how to mix electronic music, which keeps me learning and developing a new interest. 

In my swimming career I'm very proud that I was European and Commonwealth Champion and swam at the Olympics in the year 2000.  But I’m most proud of the relationships I have built and the people I have supported with their own dreams and aspirations.  As an athlete mentor, this was young people, but as Head of Athlete programmes, this is athletes. 

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Richard FaulknerHead of Communications and Public Affairs: Richard Faulkner

My main task is ensuring the Trust communicates clearly and accurately with its key stakeholders and that the significant impact of our work is recognised within the public domain. I work for the Trust as I'm passionate about the role sport can play as a vehicle for social change.

Prior to working for the Trust I worked in communications and public affairs roles at the Football Foundation, UK Anti-Doping and within the automotive industry.

When not at work, I can usually be found playing golf or down at Craven Cottage watching Fulham. I'd say my greatest sporting achievement so far was winning an amateur downhill skiing competition in Canada.

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Head of Finance and Operations: 
Kamal Chadha

I am the Head of Finance at the Dame Kelly Holmes Trust with responsibility of providing quality and timely financial information to the Dame Kelly Holmes Trust Team, Executive Team and Board of Trustees whilst ensuring that all financial, compliance requirements are met for the Trust.

I am a qualified Associate Chartered Management Accountant with over 7 years PQE and a total of 13 years Finance experience in Industry, Practice and Not for Profit Sector ranging in roles from Management Accounting, Systems Accounting and Financial Accounting.

I am really excited to be part of a growing organisation where we are dedicated to supporting both young people facing disadvantage and world class athletes beyond their sporting careers.

Besides work, I am often found to be spending time with my family who are my main priority as well as socialising with my friends and travelling, mainly to India where I love to relax and recoup.

If you want to get in touch with me, please feel free to email me on