About us Our news Amy Williams starts role as Trust Ambassador Dame Kelly Holmes Trust are pleased to announce that Olympic Gold Medallist Amy Williams joined the Trust in October 2019 in the newly formed role of Ambassador. Amy will become the Trust’s first Ambassador and will assist our President, Col Dame Kelly Holmes in helping to raise the profile of the charity’s work and support the launch of partnerships in new locations. Amy's first engagement as an Ambassador was at the Race Nation 2019 Sport and Move More Jersey Awards on Friday 18th October in Jersey. At the event, Amy talked through her career, the power that sport has to influence and support young people and also announced the Trust's new partnership with Jersey Sport. The partnership is looking to bring the Trust's On Track to Achieve programme to Jersey to work with some of the harder to reach young people in schools and give them the opportunity through participation on the programme to build resilience, self-esteem and grow their confidence. Amy will also be available to offer advice and support to fifty newly retired athletes who will be joining the Trust’s More than Medals athlete transitioning programme in Autumn 2019. Dame Kelly said: I’m really pleased to welcome Amy to the Dame Kelly Holmes Trust family. Amy’s Winter Olympic triumph in 2010 united the nation and I’m sure that she will have a similar effect on the Trust. We are now a UK wide charity working with over 1,000 young people a year and I look forward to working with Amy to help us help even more harder to reach young people in the year ahead. Amy Williams said: I’m really excited to have the opportunity to become an Ambassador for the Dame Kelly Holmes Trust. I have admired Kelly as an athlete and also her charity work for years so it’s a great honour to be asked to become an Ambassador. I’ve already seen at first hand the impact of the young people programmes the Trust runs and I’m looking forward to working closely with Kelly and the team over the year ahead. As an ex-athlete myself, I know the impact athletes can have on young people through mentoring programmes such as Get on Track and On Track to Achieve and I can’t wait to get involved. Amy Williams was a track athlete who took the opportunity in 2002 to try-out the newly-installed bobsleigh and skeleton push-start training facility at Bath University. Hooked on the sport, she became a full-time skeleton athlete and won the silver medal in the 2009 World Championships. In 2010 she realised her dream and won Olympic Gold at the Vancouver Games, Britain’s only gold medal of the Games and the first Winter Olympic Gold in an individual event by a woman in 58 years. Subsequently she was awarded the MBE in the Queen’s Birthday Honours of 2010, and was short-listed for the 2010 BBC Sports Personality of the Year. Since retiring from the sport in 2012 Amy has had a successful post athletics career including such diverse roles as a motivational speaker and television presenter, in 2018 she was part of the BBC team providing coverage at the Winter Olympics. In 2019 she took up her latest role, as Ambassador for Dame Kelly Holmes Trust, helping to further raise the profile of the charity’s work and support the launch of partnerships in new locations.