For the first time in the history of Dame Kelly Holmes Trust we’re launching a ten-year ambition, beginning with a three-year strategic plan, which we’re excited to share with you.

Read Powering Potential, Shaping Futures

We believe all young people must have an equal opportunity to be the best versions of themselves. Our goal is to improve the health and wellbeing of 10,000 young people across the UK facing challenges in their everyday lives. We’ll deliver transformational programmes lead by world class athletes, who we believe are inspirational mentors and role models.

Building on our longstanding experience and foundations, we will deliver positive social impact on the lives of our beneficiaries, adapting quickly to always reach those who need us most, whatever challenges we face. Following a period of great uncertainty, particularly for young people, we want to offer stability and confidence that the Trust is committed to them, and our athletes, for the long-term.

Our strategy places our commitment to young people, to athletes and to governance and financial sustainability at the heart of everything we do. We aim to reach more young people across the UK through our programmes and offer more opportunities for young people to shape what we do.  We know that athletes mentoring young people is a powerful formula, and we aim to attract and retain the best. We will continue to deliver to our strengths, at the highest standards of governance, responding to the needs of our beneficiaries and to shifting circumstances.  We will strengthen our core, and sustain our future, both for our people and financially. And we will unashamedly shout about the amazing achievements our young people are making and the impact we are having on transforming young lives, empowering our young people and athletes to tell our stories too.

Thank you again for your interest in our new strategy. We are actively seeking new partners, opportunities for collaboration and innovative ways of working.  We can’t do this alone. If our plans, purpose and intent chime with you, please do connect with us and we can tackle this youth inequality crisis together.

Get in touch with us at [email protected]