Joy Aboim Joy ABOIM is a senior technical professional with a broad and diverse technical consultancy background, across sectors, segments, countries and continents. She presently works at Cisco and is responsible for driving the growth of Cisco Datacentre technologies across Europe, Middle East, Africa and Russia. Joy has worked with many organisations, supporting them implement technology to transform their businesses and operations, and is equally passionate about the power of sport to bring transformation at individual, community and societal level. An advocate for diversity, she debunks myths about women in technology, promoting girls in IT through her work as mentor, ambassador and speaker in schools. She is passionate about inspiring the next generation, especially marginalised and disadvantaged young people, and is excited to be joining the Dame Kelly Holmes Trust. Joy is a keen runner and triathlete. She is proficient in multiple languages, loves travel, theatre, athletics and Formula One.