The Trust were really pleased to be at the launch of a new national campaign which champions the positive impact of sport on young people’s lives. ‘Made by Sport’, which will work in collaboration with the Sport for Development Coalition, was launched by boxing duo Anthony Joshua and Nicola Adams at an event in London attended by The Duke of Sussex.

The campaign has been created in the proven belief that sport can play a pivotal role in how young people develop - getting them off the street and building skills that can make a difference at school, at work and in life.

With young people from poorer backgrounds approximately 50% less likely to play regular sport, Made By Sport will create a four year campaign that will champion the power of sport to change lives and sets out to raise £40m in funds to use sport to support young people from disadvantaged communities across the UK. It will be the largest fundraising campaign ever undertaken for grassroots sport in the UK.

The campaign will be delivered in collaboration with the Sport For Development Coalition, made up of over 60 existing charitable organisations including the Trust, with a reach into thousands of schools and community clubs across the UK. Made By Sport will be Chaired by Justin King CBE and supported by high profile figures from inside and outside sport.

Anthony Joshua OBE, said:

Sport to me is more than competing. It is about the discipline and regiment it teaches you.  The lifestyle of an athlete can be taken into any walk of life. It’s about how you can improve yourself as an individual through the power of sport.

Nicola Adams OBE, said:

Boxing has helped me — instead of hanging round on the streets, I was in the gym, learning something new, going to different gyms, different cities around the world. It gave me confidence, and taught me discipline, teamwork, and a lot of important life lessons. It shows how much sport can change your life.

Representatives from four different grassroot organisations spoke during the launch and it was great to hear Nicole from Peaceplayers - who recently completed the DfC Uniting Communities Young Ambassadors programme - speak alongside people from Chance to Shine and the Youth Sports Trust as well as share a stage with Nicola Adams and Anthony Joshua.

You can find out more about the Made by Sport Campaign and how you can get involved here.