We can now evidence how athletes’ high performance transcends beyond sport. If someone can demonstrate a core set of attitudes and values on a track, field or in the pool, then with the right training we know they will be able to replicate this across many other arenas; both within the workplace but also across different communities.

Independent research conducted by Prof David Lavallee and Dr Pete Coffee at the University of Stirling demonstrates: 

  • To employers how elite athletes transitioning from their sporting career can be a valuable resource and capitalise on their extraordinary skills to manage challenging economic times.

  • How engaging in elite sport elevates employer evaluations of potential job candidates.

  • That elite athletes making the transition into work possess essential employability skills.

This new research provides statistically significant evidence that elite athletes are extremely high performers across a broad and diverse range of workplaces. It is their confidence, proactivity and determination that brings about meaningful change to those around them.

Our More Than Medals campaign aims to raise awareness of the values of world class athletes - to read more please click here.