Powering Potential, Shaping Futures

We believe all young people must have an equal opportunity to be the best versions of themselves. We are here to equip them with the positive behaviours and mindset they need to tackle the disadvantage they face due to inequality in their everyday lives. We deliver transformational programmes designed to improve their wellbeing, help them build healthy relationships and unlocks the confidence, self-esteem and resilience needed to achieve in education, work and life.

Over the next ten years our goal is to improve the health and wellbeing of 10,000 young people across the UK. You can read our new strategy document here.

A Winning Formula

We believe that world class athletes are inspirational mentors and role models. Coming from a background where a coaching and mentoring culture is embedded into everyday life, it’s widely recognised that sport requires a high degree of discipline, responsibility and perseverance. Athletes have proven leadership qualities, positive mind-set, communications skills, achievement of goals and resilience when dealing with the highs and lows of competitive sport and life. We harness these unique experiences, and provide training which enables our athletes to pass them on to the young people we work with.

We work with young people aged 11-25 who don’t have the confidence or self-esteem to achieve their potential and who display at least three of our risk indicators such as:

• High Index of Multiple Deprivation (0% - 30%)
• Not in Education, Employment or Training
• In receipt of work-related benefits
• Living in workless households
• Have a history of poor health and/or mental health
• Poor educational outcomes
• Looked after or care leaver
• Young offender
• Involved in gang related activity
• Young carer
• Lone parent
• History of alcohol and/or substance misuse
• Homeless or unsuitably housed
• BAME
• Have a disability or a learning difficulty

Our programmes are only ever delivered by Trust-trained athletes who reached a world class level in their sport – this group are naturally high performing and proven to be exceptional leaders for change in young people and communities.

Since London 2012 our programmes have contributed more than £23 million in social value to the UK economy and transformed the lives of thousands of young people facing disadvantage.

To learn more about the impact of our work, click here.