We are a UK youth sports charity which supports 11-25 year-olds who are harder to engage in both education and in the community.


We achieve this by training and developing world class athletes to deliver personal, social and emotional development programmes for young people facing disadvantage. Through transformational mentoring, young people’s confidence, resilience and self-esteem increases which enables them to move into employment, become leaders within their communities, achieve in education and to improve their wellbeing through sport and physical activity.

Across the 3 years from 2018-2021, we will support at least 3,000 young people who are harder to reach, to achieve their potential. Each of these 3,000 young people, will inspire 5 more people within their community through their social action projects.  

During the same period, 200 World class athletes will be trained to make the most of their high performing behaviours to empower young people.

We work with young people aged 11-25 who don’t have the confidence or self-esteem to achieve their potential and who display at least three of our risk indicators such as:

  • High Index of Multiple Deprivation (0% - 30%)
  • Not in Education, Employment or Training
  • In receipt of work-related benefits
  • Living in workless households
  • Have a history of poor health and/or mental health
  • Poor educational outcomes
  • Looked after or care leaver
  • Young offender
  • Involved in gang related activity
  • Young carer
  • Lone parent
  • History of alcohol and/or substance misuse
  • Homeless or unsuitably housed
  • BAME
  • Have a disability or a learning difficulty


Our programmes are only ever delivered by Trust-trained athletes who reached a world class level in their sport – this group are naturally high performing and proven to be exceptional leaders for change in young people and communities.

Since London 2012 our programmes have contributed £23 million in social value to the UK economy and transformed the lives of thousands of young people facing disadvantage.

To learn more about the impact of our work, click here.