AQA Unlocking Potential is an eight month ‘transformational’ mentoring programme for young people aged from 14-19 years of age, run jointly with education charity AQA.

Nominations for the 2017/18 programme are now open

Young people will get the chance to work with and learn from the Dame Kelly Holmes Trust’s team of inspirational athlete mentors. AQA Unlocking Potential aims to raise young people’s aspirations and expectations on future life goals, whether from school to Further Education, Further Education to Higher Education, or into training and employment. Young people are to be nominated by their teachers who believe that they would benefit from mentoring support to develop life skills and increase their confidence, self-belief and motivation.

The following support will be provided to young people to assist their participation in the AQA Unlocking Potential programme:

  • Personal mentoring support from an Athlete Mentor who will visit the school/college site six times through the course of the programme.
  • Specifically designed materials and resources.
  • Attendance at three National Team Events.
  • Participation in a Social Action project.
  • Funding support provided to include:
  • Young Person bursary to support/contribute to their attendance at National Team Events.
  • Social Action project funding to support the young person’s planning and delivery.

Before completing the nomination form, please review the criteria for nominating young people and the commitment that you as a school/college will be asked to provide as part of the programme.


Please think carefully about whether these criteria match your nominees’ readiness for the AQA Unlocking Potential programme and current personal circumstances, to ensure we all make the desired impact for the young people participating.

As a teacher at your school/college, you must nominate at least two young people who are between the ages of 14 and 19 years at the time of nomination, and who are not fulfilling their potential. They must be nominated based on being held back by one or more of the following:

  • challenging personal circumstances
  • low self-esteem and a lack of confidence
  • lack of local opportunities.

Those who have demonstrated their strength of character, despite being held back by one or more of the above, should demonstrate one or more of the following attributes:

  • commitment – have shown willingness to give their time and energy to something that they believe in or want to do
  • enthusiasm – have shown energetic interest in a particular subject or activity and an eagerness to be involved
  • determination – have shown the ability to continue trying to do something, although it is challenging
  • integrity – have shown that they can stick to a set of strong moral principles. 

Please view an example of a successful application here.

As good practice, we advise that teachers nominating young people liaise in the first instance to discuss the programme with the young person and ensure they are happy to be considered. 

School/College commitment:

If successful, we would require the following support from your school/college to ensure the AQA Unlocking Potential programme achieved the set outcomes and made the desired impact to the young people participating:

  • Identify a ‘Lead Teacher’ from within the school/college who would ultimately manage and co-ordinate delivery of the programme, including:
  • Return all required registration forms to the Trust for each young person to ensure their participation within (date to be provided prior to launch).
  • Available to the athlete mentor (and wider Trust team where required) to plan delivery, confirm visit dates, ensure young people are in attendance on visit dates and update on young people’s progress.
  • Work with the athlete mentor (and wider Trust team) to ensure all monitoring and evaluation is completed and returned at key points during the programme.
  • Work with the athlete mentor to ensure delivery support and guidance to the social action project element in conjunction with the young people.
  • Co-ordinate young people’s attendance to three national team events at the launch, mid-point and celebration (as outlined in the Timescales section).
  • A bursary is provided to assist with the young person's travel, however schools may need to top this amount up if needed to attend the above events.
  • Ensure all additional elements to the programme are completed as outlined in the Timescale section.

Programme Timescale:

Key timings for the AQA Unlocking Potential programme are as follows:

Area Date
Nominations 18th September – 20th October 2017
Judging w/c 30th October 2017
Athlete Mentor visits completed by 30th June 2018
Social action project delivered by 30th June 2018
National Team Events

Launch Event:      

w/c 4th December 2017 (date TBC)

Locations: North - Manchester / South - Guildford


Mid Point Event: 

w/c 26th February 2018 (date TBC)

Locations: North - Manchester / South – Guildford


Celebration Event:              

w/c 9th July 2017 (date TBC)

All: London

Selection process:

Initial shortlisting will be carried out by representatives from AQA and the Dame Kelly Holmes Trust. They will select nominations that have best demonstrated how the young people meet the set criteria. The nominees will then be put forward to a panel of judges who will decide on the final 40 young people who will take part. The judging panel will be made up of representatives from the world of education and industry, including representatives from AQA and the Dame Kelly Holmes Trust. Entries submitted after the closing date (20th October 2017) will not be considered.

To nominate your students, please complete the nomination form here

Further Information

For further information, please contact Ben Barnes via e-mail at: [email protected]